Founder, researcher, and builder of community-scale sustainability.

Shaan Guru founded the Green Guru Project from a simple realization: the biggest environmental problems are not just about awareness, they are about incentives. While studying economics and researching how political decisions shape markets, he began to see how systems drive behavior at scale. That perspective pushed him to act, not just analyze, and Green Guru Project became his way of turning economic ideas into practical solutions.

His early work, including a published analysis on U.S. election cycles and market outcomes, sparked his interest in how policy and finance influence real lives. That interest expanded through experiences presenting climate and economic models to international policymakers and evaluating how major companies approach sustainability. At the same time, his involvement in leadership roles such as founding his school's Economics Club and leading Model United Nations deepened his focus on global economic policy and its local impact.

What shaped Green Guru most, though, was not just research or recognition, but exposure to gaps in access. Teaching financial literacy to Spanish- and Portuguese-speaking communities and organizing food recovery efforts showed him how economic inequality and environmental waste often overlap. He saw that sustainability could be more effective when paired with financial empowerment and community-driven systems.

Green Guru reflects that belief. It was built to connect economics, sustainability, and service into one model that is both scalable and measurable. For Shaan, the goal is not only to run projects, but to rethink how economic tools can be used to solve environmental challenges in a way that lasts.